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How To Launch Your Online Beauty Business Selling Digital Products & Courses - Zero Experience Necessary
Why sell beauty courses?
According to a report by Statista, the cosmetic industry in the U.S. is generating $84 billion in annual revenue and it’s only growing. There’s never been a better time to be a beauty entrepreneur.
Whether you’re an makeup artist, beauty guru, FX artist, or just someone with a ton of personal experience and a DIY attitude, you’ve been presented with a unique opportunity to start a profitable business, or even just create a second income stream, by selling beauty tutorials.
Most entrepreneurs, unfortunately, get their start by taking the far riskier route of getting licensed, creating physical products, or even worse, signing a long-term lease.
But there’s a better path to success. One that doesn’t require jumping through hoops, extensive experience, or expensive upfront costs. That is, by joining the Knowledge Commerce revolution.
And beauty has already proven to be a perfect fit for digital products and online courses.
There’s little risk or capital required to start teaching your knowledge in beauty & makeup online. You can get started immediately using tools & equipment you already have at your disposal. The key to selling courses on beauty is to create a program with easy-to-follow steps that leads your customers to their end goals. For example, you could create a program on how to do makeup like your favorite movie character.
Even if you don’t consider yourself a strong makeup artist or someone with extensive knowledge in all things beauty, you could you could curate information readily available online or recruit an aide in teaching your course.
How to create your beauty course
The first step is to identify one common problem your potential customer has that could be solved through your teaching. For example, if you created a course based around teaching Halloween FX makeup for beginners, a problem they might be having is knowing what to buy and how to apply it. After that you’d map the steps to take them to their desired end result.
Beauty & makeup digital products come in different styles, length, and curricula, but for the quickest one to get started with and create momentum, build a step-by-step course with videos, assessments, and downloadable resources.
And if you already have beauty tutorials you share online, even better! You can package them together into one (or multiple) online courses.
Digital products business model
The price for beauty courses can differ depending on the quality of content, length, and other services that are part of it. For example, a typical beauty & makeup course can cost anywhere between $47 to $197. Courses for advanced students can cost much more than that. The important thing to remember is that as long as the customer can see the end benefits of taking the course, then there’s almost no limit to what they would pay.
What is very important, however, is to avoid underpricing your course. Because digital products have interactive environments where content is curated, they have a higher perceived value. You don’t want your product to come off as “cheap,” and besides, your time is money. But if you still feel uncomfortable about charging too much for your course, you could offer a subscription model where continuous access is granted on low monthly payments.
If you were looking at ways to increase monetization and get more bang for your buck, you could offer private coaching. Coaching sessions are extremely valuable digital products because they use up your personal time and one-on-one coaching provides the best support possible.
The good news is that there are many Knowledge Commerce entrepreneurs making six-figure incomes off just 1 or 2 products!
How to market your beauty products
Knowing who your ideal customer for your product is biggest key to marketing effectively and building a sustainable business.
The last thing you want to do is target a general audience. That’s because specificity sells. Think about your target demographic. Are you creating courses for people just starting out? For women in their 20s who want to know more about beauty? People who want to get into special FX? By going specific, your marketing message will better reach your audience and speak to their pain points.
Knowing your customer avatar will also inform everything you do, from product creation, marketing, brand awareness, and sells. For example, let’s say your target audience is women in their 20s who want to know more about hair styling. You could market your course as something that shows them how to do the perfect braid.
How to find customers
After you figure out your target demographic, you’ll want to find the places where they spend most of their time online so you can grow brand & product awareness.
For example, if you know that your audience spends most of their time on YouTube, you’ll want to start a YouTube channel and start delivering free content to grow your subscribers. Many beauty experts have dramatically grown their brand via YouTube and Facebook Ads because of its targeting capabilities. You can search for the people who would be most likely to be interesting in purchasing a beauty-related course.
For anyone who visits your site and decides not to buy right away, you can use Facebook pixel or Adwords pixel to retarget and get them back to your site. It’s also important to focus on growing your email list so you can build relationships with your prospects. The good news is that Kajabi has built-in email capture tools you can use to further communications with your site traffic.
Inside the Business Starter Kit
The Business Starter Kit is designed to help you get your online business up and running fast, by providing you with a working business model specific to your niche. That means you’ll have a branded website and customized pages ready to go out of the box! Each Starter Kit also comes with access to Kajabi, our bestselling platform that empowers anyone to run an online business teaching their expertise. Everything you need to launch your own business is here… you just need to focus on your content.
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