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How To Launch Your Online Music Business Selling Digital Products & Courses - Zero Experience Necessary
Why sell music courses?
First and foremost, with sales of musical instruments on the rise, there’s a HUGE demand for music instruction. What that means is if you are a musical instructor or even just a hobbyist with tons of knowledge, there’s an incredible opportunity for you to make an income teaching other people.
Sadly, most music instructors looking to start a business take the far riskier route. They create physical products, sign leases, and hold inventory, hoping that people will show up or buy their products. Some succeed, but unfortunately many fail.
But there’s a more proven and easier way. And that’s by taking advantage of the exciting opportunity for digital entrepreneurs becoming part of the Knowledge Commerce revolution.
And music has already proven to be a perfect fit for digital products and courses.
Unlike the upfront costs associated with products or studios, those looking to teach others online can get started with little capital. Anyone can get their start. The key to selling music courses is to create a step-by-step program that leads your students to their desired goals. For example, if you taught guitar lessons, you could create a program for beginners that walks them through all the major chords.
Even if you don’t consider yourself an expert in a music instrument, you could easily curate information online or enlist the aid of another teacher.
Once you’ve designed a program, you’ll then need to package it into a digital product.
How to create your digital music product
This is actually the easy part! The first step is to identify one common problem these people have which can be solved through your training. For example, Guitar Basics for Beginners. After that you’d map the steps that take them from “pain” to “paradise,” aka the results.
Music products come in all kinds of styles, but for the best one to start building momentum for your online business, consider a simple online course. You could have videos, quizzes, and discussions for an easy-to-make, valuable product. You could even offer supplemental content like downloadable resources. Ideally, your course will focus on solving one issue your customers are facing so you have flexibility to build other products that solve other issues in the future.
Digital products business model
The price for music products can vary greatly depending on the quality of the content, length of the course, and any additional material that you decide to include. A typical music course can cost anywhere between $97 and $197. As long as the customer can see the transformational benefit at the end (they’ll be better musicians, have more confidence, move on to more advanced playing, etc.), then there’s almost no limit to what they would pay to get to that result.
What you should avoid doing, though, is underpricing your course. You should ensure you have enough profit to cover the acquisition costs of a customer and other business-related expenses. But if you’re uncomfortable with charging higher-end prices for your course, you could try a subscription model where customers gain continuous access to your content by paying monthly payments.
One popular yet simple monetization tactic many in the music niche is offering private coaching with an upsell. If someone buys your product, there’s a good chance they’d be interesting in paying more for one-on-one coaching. Private coaching sessions are inherently valuable because it offers personal help that other services don’t.
Off only one or two courses, there are plenty of Knowledge Commerce business owners making six-figure incomes or more!
How to market your music products
Before you begin to market your products, you’re going to want to identify your ideal target audience. Every successful Knowledge Commerce entrepreneur will tell you that specificity sells. Think about your customer avatar: Are you selling guitar courses for people who don’t know how to read music? For busy people who just want to learn as a hobby? Experienced musicians who want to take their skills to the next level? By going specific, your messaging will better match your market’s pain points which makes it easier for you to sell and market.
Knowing your audience will also inform your product creation and marketing. Understanding who your audience also frames everything you do afterwards, from product creation, marketing, and finally selling it. For example, let’s say your target audience is busy dads who want to pick up guitar as a hobby. One idea would be to market your product as something that’s easily consumable, at any time and on any device, and speaks to their status as busy Dads. Regardless of who your audience is, the goal of marketing your music product is to help your prospect visualize the outcome and the betterment if they purchased your course.
How to find customers
After you decide who your target audience is, it’s important to find out where your audience spends time online and promote your brand there.
Many music experts have grown their sales via Facebook ads because they allow you to specifically target your ideal audience with ads that would speak to them best.
If someone visits your site but decides not to buy, you can use Facebook or Adwords pixel to retarget them back to your site. You’ll also want to focus on building your email list so you can further communicate with your prospect. You can use Kajabi’s built-in email capture tools to grow your list.
Inside the Business Starter Kit
The Business Starter Kit is designed to help you get your online business up and running fast, by providing you with a working business model specific to your niche. That means you’ll have a branded website and customized pages ready to go out of the box! Each Starter Kit also comes with access to Kajabi, our bestselling platform that empowers anyone to run an online business teaching their expertise. Everything you need to launch your own business is here… you just need to focus on your content.
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