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How To Launch Your Online Nutrition Business Selling Digital Products & Courses - Zero Experience Necessary
Why sell nutrition courses?
With obesity and other illnesses related to unhealthy eating on the rise, the demand for healthy living and informed nutrition has never been higher. What this means is if you are an expert on nutrition, you have been presented with a unique opportunity to build an online business educating and training others in healthy living.
Unfortunately, most business owners looking to jump into healthy living take a riskier route. They think they need to spend money to create physical products, get licensed, or even sign a lease. Few of them ever actually succeed.
But there’s a better way to success, one that only requires what you already have on hand. That’s by joining the Knowledge Commerce revolution.
And healthy eating has already proven to be a perfect fit for digital products and online courses.
While physical product (such as a nutritional book) and studios require high startup costs, there’s little capital required to start teaching online. The key to selling courses on healthy eating and living is to create a step-by-step product that leads your customers to their desired end goals. For example, you could create a 7 day program on better eating habits.
Even if you’re not a licensed professional, you can draw from your own experience that other people will find valuable, curate information available online, or get help from someone else on teaching your course.
How to create your nutrition course
The first step in creating your course is identifying a common problem your potential customer could solve through your training. For example, if your customer struggles with knowing what is healthy versus unhealthy, your program could be, Nutrition for Beginners. After that, you would map out the steps to get from “pain” to “paradise.”
Digital products in healthy eating can come with different kinds of curricula and in different styles, if you wanted to get started quickly and build momentum for your online business, consider building a simple course with videos, discussion, and graded assessments. You could even offer downloadable resources to your students.
Digital products business model
The price for healthy eating-based courses can differ depending on the quality of content, length of course, and other offerings. For example, a typical healthy eating course can cost anywhere between $47 to $197. Advanced courses can cost a lot more. The point is, as long as the customer can see the transformational benefits for taking your course, then there’s almost no limit to what they would pay.
What you need to avoid doing is underpricing your course. Because online courses have interactive environments with discussion and curated content, they have a high perceived value. Don’t be afraid to charge what you think you’re worth and more. If you are, however, still uncomfortable at the notion of charging a lot of for your hard work, you could offer a subscription service to your course. Users would have to pay monthly payments to get continuous access to your content (think Netflix).
One way to get extra monetization out of your services is to offer private coaching in addition to your product. If you used it as an upsell (a sale offered right after someone buys your product), you could gain a ton more leverage as well. While courses are great value, coaching is even better valuable (and inherently worth more money) because they give the best kind of service: one-on-one help. The best part is that upsells are a feature inside Kajabi you can turn on with just 1 click.
Even with just a few courses, there are plenty of Knowledge Commerce entrepreneurs who are making six-figure or more incomes!
How to market your nutrition products
Finding your ideal customer avatar for your products is the key to marketing and selling effectively.
All the most successful course builders know that specificity is what sells. Think about your customer avatar: Are you selling courses for people just getting started in healthy eating? Are they parents who want to raise their children on healthy eating and living? Is your ideal customer just looking for delicious, healthy dishes? If you go specific, your marketing message will better resonate with your audience.
Understand who your target demographic is will also shape your product creation and marketing. For example, if your target audience are parents looking to raise their children on healthy eating, you would create a product that specifically meets their needs. You could even market your course as ideal for busy parents because they consume it at any time, at their own pace.
How to find customers
After you narrow down your target audience, you’ll want to find where they spend their time online so you can start raising brand and product awareness.
For example, if you know that your audience spends a majority of their online time on Facebook, you’ll want to start a Facebook page or group of your business. Many healthy eating and nutrition experts have grown their brand using Facebook ads because they allow you to specifically target your ideal customer.
If someone visits your website but they don’t purchase right away (this is typically for most Knowledge Commerce entrepreneurs), you can use Facebook pixel or Adwords pixel to retarget them and get your offer in front of them again. It’s also very important to build up an email list as they are vital to the healthy of any online business. Email allows you to continue communication with website visitors, and thankfully, Kajabi email capture tools you can easily implement to collect emails
Inside the Business Starter Kit
The Business Starter Kit is designed to help you get your online business up and running fast, by providing you with a working business model specific to your niche. That means you’ll have a branded website and customized pages ready to go out of the box! Each Starter Kit also comes with access to Kajabi, our bestselling platform that empowers anyone to run an online business teaching their expertise. Everything you need to launch your own business is here… you just need to focus on your content.
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