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How To Launch Your Online Yoga Business Selling Digital Products & Courses - Zero Experience Necessary
Why sell photography courses?
With the exponential growth of social media platforms, the proliferation of smartphones, and the increased accessibility to digital cameras, nearly everyone these days is a photographer. According to a report by Zion Market Research, the demand for digital photography is expected to rise to $110 billion by 2021, and another report by National Geographic suggests over 1 trillion photos will be taken in this year alone!
What this means is that if you are a photographer, you have been presented with an incredible opportunity to diversify your portfolio and add another income stream by educating and training other people in photography.
Unfortunately, most business owners looking to jump into photography take a riskier route. They think they need to get licensed, create physical products, or sign a lease. Very few of them actually succeed.
But there’s a better, faster, and easier way to success: joining the Knowledge Commerce revolution.
And photography has already proven to be a perfect fit for digital products and online courses.
While physical products and studios require extremely high upfront costs, there’s little risk or capital required to start teaching online. The key to selling courses on photography is to create a program with easy-to-follow steps that leads your customers to their end goals. For example, you could create a program on how to take the perfect landscape photo.
Even if you don’t consider yourself an excellent photographer or someone well versed in all the technical parts of photography, you could curate information readily available online or enlist some help in teaching your course.
How to create your photography course
The first step is to identify one common problem your potential customer has that could be solved through your teaching. For example, Portrait Photography For Beginners. After that you’d simply map the steps to take them to their desired result.
Photography digital products come in different styles and curricula, but for the quickest one to get started with and build momentum, consider a step-by-step course with videos, assessments, and discussion. You could even attach supplement material by offering downloadable resources.
Digital products business model
The price for photography courses can differ depending on the quality of content, length, and other offerings. For example, a typical photography course can cost anywhere between $47 to $197. Advanced courses can cost much more. As long as the customer can see the end benefits, then there’s almost no limit to what they would pay.
What you need to watch out for is underpricing your course. Online courses have a high perceived value because they are interactive environments, and your time is worth money. But if you’re uncomfortable with charging too much, you could try subscription fees where customers pay recurring monthly payments to get course access.
If you were looking for extra monetization strategies, you could offer private coaching in addition to your course. And if you use it as an upsell - that is, right after someone buys your course - you would get much more leverage. Private coaching sessions are inherently very valuable because they use up your personal time and one-on-one coaching provides the best possible help. The best part is that upsell is a feature inside Kajabi you can turn on with just a click!
There are plenty of Knowledge Commerce entrepreneurs making six-figure incomes off just a few valuable courses!
How to market your photography products
Being able to market effective is how you’ll be able to find ideal customers for your products and turn them into buyers for life.
What you want to avoid when selling your photography products is targeting a general audience. Specificity sells. Think about your customer avatar: Are you selling courses for people just starting out? Advanced Photographers? Older people looking to get into photography as a hobby? By going specific, your message will better reach your audience and their pain points.
Knowing your customer avatar will also inform what you do afterwards, from product creation, marketing, and finally selling it. For example, let’s say your target audience is people in retirement looking to get into photography as a hobby. You could market your course as something they can consume on their own pace and will show them the ins and outs of their new DSLR camera.
How to find customers
After you narrow down your target audience, you’ll want to find the places where they spend their time online so you can begin promoting your brand to them.
For example, if you know that your audience spends most of their time on Facebook, you’ll want to start a Facebook group or page. Many photography experts have dramatically grown their brand via Facebook ads - they allow you to specifically target anyone who has an interest in photography and so much more.
For anyone who visits your site and decides not to buy product right away, you can use Facebook pixel to retarget and get them back to your site. It’s also important to build your email list so you can further develop brand and product awareness. Kajabi has a number of built-in email capture tools you can use to help build relationships with your potential customer.
Inside the Business Starter Kit
The Business Starter Kit is designed to help you get your online business up and running fast, by providing you with a working business model specific to your niche. That means you’ll have a branded website and customized pages ready to go out of the box! Each Starter Kit also comes with access to Kajabi, our bestselling platform that empowers anyone to run an online business teaching their expertise. Everything you need to launch your own business is here… you just need to focus on your content.
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