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How To Launch Your Online Social Media Business Selling Digital Products & Courses - Zero Experience Necessary
Why sell social media courses?
Nearly everybody is on social media today, including almost every business, too. According to a report by eMarketer, over 88% of businesses are on social media which means that anyone who wants to start and grow a business today will need to know how to navigate the platforms.
If you are a social media expert who has consulted businesses, or you’re someone who has successfully grown your own brand on social media, then you’ve been presented with a unique opportunity to train others on how to use social media and get paid for it.
That is, by joining the Knowledge Commerce revolution.
And social media has already proven to be a seamless fit for digital products and online courses.
The good news is that there’s little risk or upfront cost with starting a business teaching social media growth online. Everything you need is practically at your disposal; there’s no need for inventory, leases, or other costs associated with traditional business models. All you really need is a computer. The key to selling courses on social media is to create a step-by-step course that leads your student to their end goals. For example, you could create a program on how to get 1,000 Instagram followers in 7 days.
Even if you don’t have the biggest following on social media, you could easily curate information available online or get some aid in teaching your course.
How to create your social media course
The first step when creating your social media course is to identify one common problem your clients is having that you can solve. For example, if your client’s problem is that they don’t know how to use grow their following on Instagram, your course would teach them how to do exactly that; you would map out the steps needed to get to the end result.
Social media digital products come in various styles, length, and curricula, but for the quickest product to start with and build momentum for your budding digital empire, create a mini-course with videos, graded assessments, and downloadable resources.
Digital products business model
The price for social media courses can differ depending on the quality of content, length, and other services. For example, a typical social media course can cost anywhere between $47 to $197. Products designed for more advanced users can cost much more than that. As long as people can visualize the end benefits for taking your course, there’s almost no limit to what they would pay.
What you need to avoid doing, however, is underpricing your product. Digital products carry a high perceived value because they’re interactive environments with curated content. If charging high one-time fees for your course is unpalatable to you, consider offering a subscription model where people pay monthly payments to get continuous access to your product.
If you wanted to monetize your services further, you could offer private coaching in addition to your course. You can charge a lot more for coaching because personal one-on-one sessions provide the best training possible.
With just 1 or 2 products, many Knowledge Commerce entrepreneurs are making six-figure incomes online!
How to market your social media products
Finding out who your ideal customer is for your services is the biggest key to marketing and building a profitable business.
The best courses are the ones that stay specific. You don’t want to target a general audience because if you try to speak to everyone, you end up speaking to no one. You should think about your target demographic - are you creating products for businesses looking to get into the social media game? Budding entrepreneurs who want to grow a following? Users who want to better leverage existing audiences on one platform to another?
By going specific, your marketing will better speak to your audience’s pain points. Once you know your customer avatar, you’ll have a much easier time creating your product, marketing it, and selling.
How to find customers
After you figure out what your ideal customer avatar is, you’ll want to find the places where they spend most of their time online.
For example, if you know that your audience spends most of their time on Facebook, you’ll want to set up a Facebook page and potentially run Facebook Ads. Many social media experts have exponentially grown their brand on Facebook Live & Facebook Ads because you get very specific in your targeting.
For anyone who visits your site and chooses not to purchase right away, you can use Adwords pixel or Facebook pixel to retarget them and get back your brand right in front of them. There are many creative ways you can get them to buy your course! It’s also vital to any online business to grow an email list so you can develop relationships with your prospects. Kajabi has built-in lead capture tools you can use to grow your list and further communications.
Inside the Business Starter Kit
The Business Starter Kit is designed to help you get your online business up and running fast, by providing you with a working business model specific to your niche. That means you’ll have a branded website and customized pages ready to go out of the box! Each Starter Kit also comes with access to Kajabi, our bestselling platform that empowers anyone to run an online business teaching their expertise. Everything you need to launch your own business is here… you just need to focus on your content.
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