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How To Launch Your Online Yoga Business Selling Digital Products & Courses - Zero Experience Necessary
Why sell yoga courses?
First and foremost, because there’s a HUGE demand for in this market. And it’s only getting bigger every single year! According to research gathered by Yoga Alliance, Americans shelled out a total of $16.8 Billion dollars in yoga related spending, which is up from 10 Billion just 4 years earlier. Yes, the yoga market is growing at a rate of more than a Billion dollars per year!
Sadly, most business owners entering this niche take the far riskier route. They create physical products, sign long term leases, and hold aging inventory, hoping...praying...pleading that people will show up or buy their products. Some succeed, but unfortunately many fail.
But there’s a proven, faster and easier way. And that’s by taking advantage of the exciting opportunity for digital entrepreneurs looking to join in on the Knowledge Commerce revolution.
And Yoga has already proven to be a perfect fit for digital products and courses.
Unlike the heavy upfront costs associated with products or studios, those looking to teach others online can get started with little to no risk or upfront capital. Virtually anybody can start this sort of business. The key to selling yoga courses is to create a program with simple, actionable steps that will lead your customers to their desired goals. For example, you could create a program that walks students through the 10 basic yoga poses for beginners.
Even if you don’t consider yourself a yoga expert, you could easily curate information readily available online or enlist the aid of another person to teach a course.
Once you’ve designed a program, it’s time to package it into a product and attract a loyal following…
How to create your digital yoga product
This is actually the easy part! The first step is to identify one common problem these people have which can be solved through your teaching. For example, Yoga Poses For Beginners. After that you’d simply map the steps to take them from “pain” to “paradise.” Your product helps them get to that result (aka paradise) that they want.
Yoga products come with a variety of curricula and styles, but for the easiest and most efficient one to start with, consider building a simple interactive course with videos, quizzes, and discussions. You could even add supplemental content to your course by offering additional downloads and guides. Ideally, your course will focus on solving one issue your customers are facing which gives you the option of selling products that solve different issues in the future.
Digital products business model
The price for yoga products can vary greatly depending on the quality of the content, length of the course, and any additional material. A typical yoga course can cost anywhere between $97 and $197. As long as the customer can see the transformational benefit at the end (they’ll look better, feel healthier, have more confidence, etc.), then there’s almost no limit to what they would pay to get to that result.
Avoid underpricing your course as you need ensure you have enough profit to cover the acquisition costs of a customer and other business-related expenses. You also don’t want to give off the impression that you have a low-quality product by pricing it so cheaply. If pricing your product on the higher-end makes you uncomfortable, you could also consider charging subscription fees where a customer pays a lower monthly payment to get access to your content.
One popular yet simple monetization tactic many in the fitness and yoga niche use is offering private coaching with an upsell. If someone buys your product, there’s a good chance they’d be interesting in paying more for one-on-one coaching. Because it is a private coaching session, they are inherently more valuable. Meaning, just by turning on a simple feature inside Kajabi, you can exponentially increase your business revenue!
There are plenty of Knowledge Commerce business owners making healthy six-figure incomes off just one or two valuable courses! The key is to base your price of value, not any limited thinking about “what’s possible.”
How to market your yoga products
Effective marketing is how you’ll be able to not only consistently find ideal customers for your products, but you’ll also be able to easily differentiate yourself from your competition.
The biggest mistake you can make when selling your yoga products is to target a general audience; you need to be specific. Are you selling yoga courses for women in their 20s, women in post-pregnancy stages, male bodybuilders, etc.? By going specific, your messaging will match your markets pain points and needs which is what will ultimately get them to buy your product.
Understanding who your audience also frames everything you do afterwards, from product creation, marketing, and finally selling it. For example, let’s say your target audience is busy Moms. One idea would be to market your product as something that’s easily consumable, at any time and on any device, and speaks to their status as busy Moms. Regardless of who your audience is, the goal of marketing your yoga product is to help your prospect visualize the outcome and the betterment which would be had if they purchased your course.
How to find customers
After you decide who your target audience is, it’s important to promote your brand through various channels online to get in front of the people who would benefit most from your product. Many yoga experts have grown their sales via Facebook ads. Facebook ads allow you to specify your targeting so your ads are reaching the people who would be most interested in your products.
For anyone who visits your site and decides not to buy your course at the moment, you can use Facebook pixel to retarget those people back to your site. Sometimes users won’t buy immediately and that’s why it’s important to build your list via email communications so you can develop the relationship. You can easily capture emails on your Kajabi site which will allow you to further your prospect along the customer journey.
Inside the Business Starter Kit
The Business Starter Kit is designed to help you get your online business up and running fast, by providing you with a working business model specific to your niche. That means you’ll have a branded website and customized pages ready to go out of the box! Each Starter Kit also comes with access to Kajabi, our bestselling platform that empowers anyone to run an online business teaching their expertise. Everything you need to launch your own business is here… you just need to focus on your content.
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